In order for a design to be successful, it must first convey its brand values. Think of your design as a product and think about the 3 key factors of graphic designing every designer should know. Here are three things that you should always keep on top of when you create a new design.
1) The Design Process
3) Color Palette.
The Design Process
The design process is the very first step in any graphic design project. The purpose of the design process should be to ensure that your design conveys the values of your brand, and fulfills the needs of all stakeholders involved.
Once you have completed your research, it’s time to start your design process! It starts with deciding who will be involved in the process as well as what tools you’ll need to use. From there, it’s time to break down your rough sketches into a prototype. And finally, it’s time to test and feedback on your design.
If you’re having trouble breaking down your sketches into a prototype, try using mind maps or some other visual representation of ideas and concepts–it will help organize what you want your final product to look like.
Designers often think about hierarchy in terms of scale, color, size, and typography. A good design will have a clear hierarchy and will make it easy for the reader to identify the most important information on a page.
A great design will also use hierarchy to tell a story. For example, you might use color palettes to convey different emotions or moods in the same design. Or you might use your typography to put emphasis on certain words or phrases.
Finally, having a clear hierarchy makes it easier for your audience to digest the information on your page. When they know what’s important and what’s not, it’ll be easier for them to understand what you’re trying to say.
Color is one of the most powerful tools in your design arsenal. This is why it’s crucial that you maintain a consistent color palette while designing new designs.
A good design will always have a color palette that’s cohesive and to-scale. By having a set color palette, you can make sure that every piece of work in your design project, from logo to blog post, has the same colors. Consistency makes for an easy-to-read design with no visual distractions.
In order to achieve this consistency, it’s important to keep track of your colors and make sure they don’t get out of whack with patterns and textures. For example, if you have a brown and gray theme in one project, it may be difficult to transition into something different without overwhelming the viewer with too much contrast or clashing colors.