Graphic design is an art. It has been said that the best way to make money using graphic design skill is through freelance work. But how can you find a job as a graphic designer? Here are some tips for starting your own business as a freelance designer.
The job market for graphic designers
Many companies are now looking to hire graphic designers. And with more people finding work in this field, there is a high demand for skilled graphic designers. In fact, the job market for graphic designers reached an all-time high in 2015 according to Bureau of Labor Statistics.
So the good news is you’re in a great position to start your own business as a freelance designer. However, that doesn’t mean you should give up your day job. You should still spend some time developing skills that are marketable, such as logo design and website design. These skills can give you an edge over the competition and help you find clients who want your expertise on their team.
If you do decide to work as a freelancer, try to build relationships with potential clients before taking on new projects. Start by pitching them ideas for projects or offering other services that you think they might need. This will help them get acquainted with your work and trust you enough to hire you for bigger jobs down the line.
How to find freelance work
It’s no secret that the freelance graphic design market has a lot more competition than in years past. With so many designers and freelancers available, it’s hard to get freelance work as a graphic designer.
This is why you need to know how to effectively find your own freelance work—your competitive advantage. One way is by knowing what companies are looking for. In order to find out what sort of clients you’ll be able to land, you need to figure out the industry you’re targeting.
For example, let’s say you want to target event planners. You can do this by researching event planning on social media or through informational articles about the industry. From there, look for recent publications about events and start narrowing down which magazines might be an option for getting published in.
Use sites like Upwork and Freelancer to connect with potential employers; these sites have thousands of job listings posted every day, giving your business ample opportunities for finding new clients.
The benefits of working as a freelancer.
One of the major benefits to working as a freelancer is that you have more flexibility. You’re able to work on your own schedule. This can be helpful if you have school-age children, because you know they will be home at certain times each day, and you’ll get to work when they’re not there.
Another benefit is that no one directly reports to you. If you’re an artist, this can be a really good thing because it means that your talent has no ceiling; there are no limits on what you can create or achieve with your talent.
Finally, freelancers don’t rely on one client for most of their income; their clients are constantly coming and going. Because of this, freelance designers often have multiple contracts in progress at any given time and may take on projects from other sources as well.